Client: Good Form Studio (Motion & Animation)
Studio: Sovereign State
Project Scope: Identity / Graphic Design
Animations & Styleframes: Good Form Studio
Sound: Jeff Moberg
Taking on the role of Design Lead for this identity project was challenging, rewarding and super fun. The approach was to capture the key principles and archetypes of Jullian and Dylan of good form, and create a system to visually express their skill set and craft.
The good form identity is dynamic, fun, approachable and constructive. The metamorphic shapes and wide colour palette keeps things moving. The visual language will empower their creativity and give them a huge arena to create, flex and grow right out of the gate.
Keep an eye on these guys, because they’re going big.