The Lab is a newly-built designer residence, event/studio space, and boutique cafe. It is located in a quiet corner just off of Gangnam's most popular restaurant street. There are 8 units for rent, an event space for various occasions and a newly-opened cafe.
The architecture of this building is something that I wanted to acknowledge in the design approach. The building shows a clean, minimalistic exterior while the inside is decked with newly-renovated rooms boasting modern appliances, decor and furniture. CLEAN and MINIMAL are the aesthetic descriptors, but WARM, FRIENDLY and INCLUSIVE also play a big role in the vibe of this gem.
The Lab works on 3 facets:
- Accommodations / residence (AirBnB + Booking.com)
- Event space / studio
- Boutique cafe (Third Wave Coffee spot / Aeropress coffee)
The objective was to design a clean, relevant, and dynamic logo mark that would unify the 3 facets of The Lab. Since there are three streams within this entity, I designed the mark to be versatile and open. The geometric shapes and elements allow the logo to lock up in various ways, while maintaining the brand language. Squares and rectangles are prominent within the visual language, and salute the beautiful architecture of the building. The triangular shape that is also the sub-mark indicates an Erlenmeyer flask (coffee chemistry) and also the shape of a minimal house or home (space and accomodation). This cohesive concept was established early in the process.
The visual branding for this is still in early stages, but I'm proud to share this project as it is off to a great start. If you are ever in Seoul, South Korea be sure to keep The Lab in mind. More work to come.
Thanks for viewing.
Chin Hyosook (진효숙) - Architectural Photographer
Logo and branding designed for a Toronto based cleaning service, Spotless In The 6ix.
Logo / Branding / Photography / Creative Direction
"If everyone is thinking alike, then somebody isn t thinking."
--George S. Patton
The Misfit Camp is a lifestyle brand that welcomes the unwelcome. The defiant. The rebels. The weirdos. The outliers. The ones that go against the grain. The leaders. The Lane-makers. The Misfit Camp.
Outside looking out. They aren't led like cattle and they are dangerous for the crowd, dangerous for the tradition. They carry integrity and raw beauty.
Hand-lettering, typography, posters and photography
Brand Identity design & material for Hype Lifestyle. An events, marketing and entertainment service based in Toronto.
Weapon: Canon Rebel T2i - 18-55 mm kit lens & Canon 50 mm 1.8F lens
"It isn't always about what it looks like, it's how we see it.
All shots and edits by Jeff punz.
Fall For Dance North
Design and develop a brand identity for a new dance festival hosted at The Sony Centre in Toronto, ON.
Branding, Identity, Direction.
Geometric, facet-like shapes to represent modern, versatile and inclusivity. The dance community encompasses many styles, tones and historic backgrounds, so I wanted to stay true to that. Multiple colours also convey an open, friendly and ever-changing expression.
Kravingz Restaurant is set to open early this winter.
Located lakeside in Mississauga, this new foodie sanctuary will offer mouth-watering dishes every day of the week.
Stay tuned for more info on this EPIC new breakfast, lunch and dinner joint!
Scope: Logo Design
"breakfast. lunch. dinner." or "breakfast. lunch. brunch."
"SAVAGE" Lifestyle shirt.
Made for those who embrace their inner 'savage' when it comes to a personal goal. They outshine themselves. There's that instance of importance, that determines fight over flight. The domination of an obstacle.
Anyone can cast out goals. Savages go and take them.
Savage over average.
Badge/team-shirt Design for the good people at TKF.
Video: Shot at REV MMA x Lesmill during Coach Peter's Muay Thai class on Thursday nights.
*Work in Progress - Stay tuned!
Spectrum Design + Build
Logo / Brand Identity design, Print Design.
Identity and business cards for my friends at Spectrum Design + Build: Custom Renovations.
Printed on 18 pt card, 4/4 CMYK, matte silk laminate with a spot UV over artwork.
Geometric and colourful shapes to represent clean, distinct design on behalf of the detailed craft of Spectrum.
Toronto music production (WIP)
Integrated Marketing Campaign: Seneca College (Academic Project)
Package Design, Branding, Identity, Creative Direction.
Design and develop a brand campaign from concept to execution. This includes research, development, writing, design, marketing and advertising, social media, package design, etc. Choose effective media vehicles to drive awareness and reach new consumers.
Creative director, Copywriter, Graphic Designer, Social Media Content, Identity Designer.
Concept & Story:
The Racine’s brand was built upon a rich history of bootlegging during the Prohibition era. It’s vintage brand design represents characteristics of the outlawed subculture of the 1920’s. Racine, Wisconsin has been used as a rum-running line by the infamous gangster, Al Capone. The tagline (“It’s about time.”) was constructed from the notion of
a lengthy, meticulous process that took quite a while; But well worth the wait for each sip of quality original soda.
Check out the Racine's Instagram page:
Recent drawings, lettering, and illustrations.