The Lab is a newly-built designer residence, event/studio space, and boutique cafe. It is located in a quiet corner just off of Gangnam's most popular restaurant street. There are 8 units for rent, an event space for various occasions and a newly-opened cafe.
The architecture of this building is something that I wanted to acknowledge in the design approach. The building shows a clean, minimalistic exterior while the inside is decked with newly-renovated rooms boasting modern appliances, decor and furniture. CLEAN and MINIMAL are the aesthetic descriptors, but WARM, FRIENDLY and INCLUSIVE also play a big role in the vibe of this gem.
The Lab works on 3 facets:
- Accommodations / residence (AirBnB + Booking.com)
- Event space / studio
- Boutique cafe (Third Wave Coffee spot / Aeropress coffee)
The objective was to design a clean, relevant, and dynamic logo mark that would unify the 3 facets of The Lab. Since there are three streams within this entity, I designed the mark to be versatile and open. The geometric shapes and elements allow the logo to lock up in various ways, while maintaining the brand language. Squares and rectangles are prominent within the visual language, and salute the beautiful architecture of the building. The triangular shape that is also the sub-mark indicates an Erlenmeyer flask (coffee chemistry) and also the shape of a minimal house or home (space and accomodation). This cohesive concept was established early in the process.
The visual branding for this is still in early stages, but I'm proud to share this project as it is off to a great start. If you are ever in Seoul, South Korea be sure to keep The Lab in mind. More work to come.
Thanks for viewing.
Chin Hyosook (진효숙) - Architectural Photographer
Lion & Gazelle Apparel - For the Jiu-Jitsu Minded
Logo and graphics for a brand specializing in apparel for the jiu-jitsu minded lifestyle.
*Works in progress - more graphics and images coming soon.
Mijne.ca is a Dutch-inspired online shop. They provide sustainable and environmentally responsible household products.
The design approach for MIJNE was to communicate the values of the company; Simple, sustainable heritage goods, which is also used in their tagline. The dutch windmill signifies a long heritage of an eco-friendly and efficient way of living.
Thank you for taking the time to see this project.
GEEK CENTRIC is a passionate collective of buddies that glorify themselves as supreme geeks. They run an awesome Youtube channel that unboxes and reviews new toys that all geeks love.
This project was a logo design that would speak to nerd culture and geeks worldwide. They wanted fun and cool (in a geeky way), but clean enough to be noticeable and memorable within the online space.
Thomas meats originated in 1936 when Jermaine Thomas started his butcher shop business. His sons Arnold and Dale Thomas would later grow on to learn the family business, and uphold the good name of Thomas meats and produce for future generations.
Freshness is integral to the family practice, so the approach was to revitalize the brand with fresh colours and an established, yet timeless identity.
I developed the tagline "Fresh from our family to yours." to convey a kind, truthful brand promise that can be traced back and carried on for generations to come.
Logo and branding designed for a Toronto based cleaning service, Spotless In The 6ix.
Logo / Branding / Photography / Creative Direction
"If everyone is thinking alike, then somebody isn t thinking."
--George S. Patton
The Misfit Camp is a lifestyle brand that welcomes the unwelcome. The outsiders looking out.The rebels. The outliers. The Lane-makers. The leaders. The Misfit Camp.
Mind the trap. Stay Different.
Lifestyle, Apparel, Social Media, Fitness, Martial Arts.
FOLLOW THE LEADERS
Hand-lettering, typography, posters and photography.
All images were shot by @TheJeffPunz.
HYPE Lifestyle is a marketing and events company based out of Toronto, operating worldwide. HYPE Lifestyle owner and Director Adam is a long time friend and knows the Toronto party and events scene like nobody else. He truly knows the differences between a good time and a great time, and delivers with each event.
This project was to create a logo and business cards to develop awareness and build a presence on the scene.
Nespresso has a Nespresso Club email list in which exclusive offers and promotions are mailed to each account holder.
I was given the opportunity to create engaging emails and banners for seasonal offers to Nespresso Club exclusive members.
Weapon: Canon Rebel T2i - 18-55 mm kit lens & Canon 50 mm 1.8F lens
"It isn't always about what it looks like, it's how we see it.
All shots and edits by Jeff punz.
Fall For Dance North
Design and develop a brand identity for a new dance festival hosted at The Sony Centre in Toronto, ON.
Branding, Identity, Direction.
Geometric, facet-like shapes to represent modern, versatile and inclusivity. The dance community encompasses many styles, tones and historic backgrounds, so I wanted to stay true to that. Multiple colours also convey an open, friendly and ever-changing expression.
Kravingz Restaurant, since 2015.
Located lakeside in Mississauga (Ontario, Canada) this new foodie sanctuary welcomes you with mouth-watering dishes every day of the week.
This project came by way of referral through a good friend. Lisa and Damien had a vision to provide tasty food inspired by two different cultures; Filipino and Polish. Initially, their menu was going to be exclusive to traditional cultural dishes, but they wanted to have fun with their food, so they decided to stay inspired by creating delicious, multicultural dishes from around the world.
They wanted a handmade, fun and friendly logo that was as welcoming as their food and service.
This landing page was designed for Nespresso leading up to the Toronto International Film Festival in 2016. The client wanted a completely new concept for the landing page.
Nespresso was one of the leading sponsors of the festival and one of the premium clients at Isobar Agency Toronto.
Integrated Marketing Campaign: Seneca College (Academic Project)
Package Design, Branding, Identity, Creative Direction.
Design and develop a brand campaign from concept to execution. This includes research, development, writing, design, marketing and advertising, social media, package design, etc. Choose effective media vehicles to drive awareness and reach new consumers.
Creative director, Copywriter, Graphic Designer, Social Media Content, Identity Designer.
Concept & Story:
The Racine’s brand was built upon a rich history of bootlegging during the Prohibition era. It’s vintage brand design represents characteristics of the outlawed subculture of the 1920’s. Racine, Wisconsin has been used as a rum-running line by the infamous gangster, Al Capone. The tagline (“It’s about time.”) was constructed from the notion of
a lengthy, meticulous process that took quite a while; But well worth the wait for each sip of quality original soda.
Check out the Racine's Instagram page: