Thomas meats originated in 1936 when Jermaine Thomas started his butcher shop business. His sons Arnold and Dale Thomas would later grow on to learn the family business, and uphold the good name of Thomas meats and produce for future generations.
Freshness is integral to the family practice, so the approach was to revitalize the brand with fresh colours and an established, yet timeless identity.
I developed the tagline "Fresh from our family to yours." to convey a kind, truthful brand promise that can be traced back and carried on for generations to come.