Brand Identity design & material for Hype Lifestyle. An events, marketing and entertainment service based in Toronto.
Kravingz Restaurant is set to open early this winter.
Located lakeside in Mississauga, this new foodie sanctuary will offer mouth-watering dishes every day of the week.
Stay tuned for more info on this EPIC new breakfast, lunch and dinner joint!
Scope: Logo Design
"breakfast. lunch. dinner." or "breakfast. lunch. brunch."
I've been doing lots of hand-lettering these days and throwing it onto some of the photos I've been shooting. I really enjoy capturing images and taking them to new places.
Fall For Dance North
Design and develop a brand identity for a new dance festival hosted at The Sony Centre in Toronto, ON.
Branding, Identity, Direction.
Geometric, facet-like shapes to represent modern, versatile and inclusivity. The dance community encompasses many styles, tones and historic backgrounds, so I wanted to stay true to that. Multiple colours also convey an open, friendly and ever-changing expression.
Badge/team-shirt Design for my good friends over at TKF.
Video: Shot at REV MMA x Lesmill during Coach Peter's Muay Thai class on Thursday nights.
*Work in Progress - Stay tuned!
All shots and edits are mine.
Weapon: Canon Rebel T2i - 18-55 mm kit lens & Canon 50 mm 1.8F lens
I definitely don't call myself a photographer by any means, although I do like to try things out. I had the pleasure of trekking around this beautiful city with a stock Canon Rebel a few times and felt completely enthralled to capture things. I believe that it isn't always about what it looks like, it's how we see at it.
The food here is EPIC.
Generous portions keep guests coming back for the authentic Italian taste and vibes mixed with some local culture. Every night, Scaddabush offers fresh-made mozzarella and home-made pasta every day.
Ok, here are some chalkboard names I did - I've got to go get some food!
Spectrum Design + Build
Logo / Brand Identity design, Print Design.
Identity and business cards for my friends at Spectrum Design + Build: Custom Renovations.
Printed on 18 pt card, 4/4 CMYK, matte silk laminate with a spot UV over artwork.
Geometric and colourful shapes to represent clean, distinct design on behalf of the detailed craft of Spectrum.
Toronto music production (WIP)
Development of Baxter's social presence and engagement on Instagram.
Social Media Content, iPhonography, Branding, Typography, Illustration, Fun
Baxter runs the show. He is a king among kings. Check out his Instagram account to experience the BaxterLife.
@Baxterlife on Instagram
Integrated Marketing Campaign:
Package Design, Branding, Identity, Creative Direction.
Design and develop a brand campaign from concept to execution. This includes research, development, writing, design, marketing and advertising, social media, package design, etc. Choose effective media vehicles to drive awareness and reach new consumers.
Creative director, Copywriter, Graphic Designer, Social Media Content, Identity Designer.
Concept & Story:
The Racine’s brand was built upon a rich history of bootlegging during the Prohibition era. It’s vintage brand design represents characteristics of the outlawed subculture of the 1920’s. Racine, Wisconsin has been used as a rum-running line by the infamous gangster, Al Capone. The tagline (“It’s about time.”) was constructed from the notion of
a lengthy, meticulous process that took quite a while; But well worth the wait for each sip of quality original soda.
Check out the Racine's Instagram page:
Mill St. nurtures local culture development and encourages embracing diversity through typographic historic facts about Toronto.
Mill Street Organic Lager
Reposition the brand to embrace the diversity of the local culture.
Typographic treatment on historic facts about Toronto. This encourages an appreciation for diversity and the culture of Toronto. It's an organic approach as opposed to a gimmicky, one-dimensional beer campaign. It also fortifies brand loyalty and potentially reaches new consumers.
Branding, Graphic Design, Typography, Advertising, Copywriting, Art Direction.
Layout & design a mock annual report for SuperdryUK.
Graphic Design, Editorial, Art Direction, Photography.
Here's a look into some of my recent drawings, lettering, and illustrations. Going back to basics with a pencil/pen is super satisfying and rejuvenating. It's also a great way to keep creativity flowing.
"SAVAGE" Casual lifestyle shirts I designed.
Made for those who embrace their inner 'savage' when it comes to a personal goal. They outshine themselves. There's that instance of importance, that determines fight over flight. Capitalization over an obstacle.
People cast out goals. Savages go and take them.
Savage over average.